Benjamin Zhang

Senior Associate
Benjamin Zhang

Benjamin Zhang is a Senior Associate of Digital & Commercial Team at Lusheng Law Firm.

Benjamin has more than ten years of leading in-house legal and business affairs team in global leading boutique advertising agencies, with extensive experience in celebrity and artist deals, IP licensing deals, and advertising & marketing law and regulations. Now acts as a core member of the Lusheng Digital and Commercial service team, advising a wide range of clients on Data, Marketing, and Content related issues.

Before joining Lusheng, Benjamin guided several most valued brands' marketing content creative development and production in China. He led the in-house legal team of an exclusive advertising agency for a Top global high-tech company for five years. He and his team dealt with dozens of A-level celebrities/Artists and multiple Oscar-winning directors and production crews. With practice experience negotiating IP licensing deals with extensive IP owners, including App developers, publishers, movie studios, and music labels.

Benjamin has deep insight and strong business intuition of the Digital economy and industry. He supports Jin Ling in delivering business-oriented solutions to clients in a wide range of cutting-edge, innovative, and challenging areas, from Privacy to digital advertising to Metaverse.


Professional Qualifications

  • Qualified to practice law in China
  • LLM, Certificate in Business Law, Entertainment Law, and Technology and Entrepreneurship Law, University of Southern California, USA