IP Commercial

IP Commercial:

Our firm’s lawyers, patent agents, trade mark agents and other professional experts can provide in-depth legal advice and legal opinions in relation to both contentious and non-contentious matters.

Our commercial services include:

  • development of IP protection strategies
  • IP management consultancy services
  • development and implementation of strategies to combat counterfeiting and piracy
  • preparation of IP infringement analysis reports
  • development of IP litigation strategies

IP Commercial Case 1:

Safeguarding the cross-border commercial project for a major US personal care company

While China’s consumer products market is experiencing explosive growth, it remains uncharted waters for many foreign companies. This is especially true of e-commerce platforms with their complex and ever-changing regulatory regime. Other challenges include governing online communication, marketing and advertising, as well as the on-going threats from infringers and counterfeiters.  Against this backdrop, the China Commercial Group at Lusheng, led by Jin Ling, has successfully advised a major US personal care company with many well-known brands relating to their launch of a cross-border commercial project Specifically, we advised the client on packaging and advertising clearances; negotiating and reviewing service and distribution contracts; the opening and closing of online stores; preventing and combating online and offline IP infringement and providing regulatory advice on the selling of cosmetic products. 

As a result of the solution-oriented, responsive and professional service we have provided to the client, we are now retained as its China counsel to provide on-going legal and regulatory advice to the client’s commercial operation in China.

IP Commercial Case 2:

Supporting a global leader in energy technology to commercialise its aluminium-battery technology in China

We advised an Israeli company, a global leader in aluminium-battery technology, in striking a deal with two Chinese energy technology companies to form an equity JV company. One of the Chinese partners is a state-owned enterprise which further complicated the transaction and subjected it to heightened regulatory oversight. Drawing on our expertise in regulatory advice and commercial matters, the China Commercial Group at Lusheng drafted and negotiated the core agreements and played an instrumental role in assisting the client to commercialize its world first aluminium-air battery technology.

IP Commercial Case 3:

Advising China transaction in support of global M&A for a leading toy manufacturer

We advised our client, a Canadian multinational toy manufacturer, in a bid to acquire the PRC subsidiaries of a major US-based giftware distributor as part of a global M&A transaction. Working alongside the client’s overseas counsel, we played a critical role in ensuring the China transaction be finalised in an expeditious manner. Using our deep understanding of Chinese law and first-hand experience of administrative uncertainties, Lusheng’s advice on the appropriate level of seller’s warranties and a proper deal structure has shielded the client from potential risks and maximised its best interests.